ANDELA SORMAZ
Job Title
I strongly believe that creative ideas arise from communication - let’s get in touch and exchange thoughts on the future of tourism and ways in which we as tourism actors can contribute to its sustainable development!
Experience
Innoreg SAGL
Research Project Assistant May 2020 - Present (4 months) Morcote, Ticino, Switzerland
UNESCO Chair in ICT to develop and promote sustainble tourism in World Heritage Sites (USI)
Researcher & Project Assistant
July 2019 - Present (1 year 2 months)
Lugano, Ticino, Switzerland
Social Media and ICTs as Tools for Visitor Flow Management in Heritage Destinations
Case Studies: Swiss Alps Jungfrau-Aletsch (SAJA) & Rhaetian Railway in the Albula/Bernina Landscapes (RhB) UNESCO World Heritage Sites
The research project aims to create a model for visitors' guidance with social media and ICTs in heritage destinations.
It is under the supervision of Dr. Engelbert Ruoss and in collaboration with two UNESCO World Heritage Sites: Swiss Alps Jungfrau-Aletsch & Rhaetian Railway in the Albula/Bernina Landscapes
The main tasks:
- monitoring analysis of the SAJA and creation of a report;
- analysis of an additional social media platform;
- social media analysis of the RhB;
- creation of a report regarding the analysis outcome and the recommendations for the RhB;
- presentation and discussion of the analysis outcome and the recommendations with the management and tourism responsible in the area; - implementation of solutions;
- monitoring.
Presentations of the project:
1. Partner Meeting (November 29, 2019 in Tiefencastel, Switzerland)
2. Partner Videoconference: Besucherlenkung Hashtags im Welterbe RhB (March 17, 2020)
3. UNESCO World Heritage and Tourism class at USI-Università della Svizzera italiana (April 6, 2020)
UNESCO Chair in ICT to develop and promote sustainable tourism in World Heritage Sites
Researcher & Project Assistant
February 2019 - July 2019 (6 months)
Lugano, Ticino, Switzerland
Social Media to Balance Tourism Flow in Heritage Destinations
Case Study: UNESCO World Heritage Swiss Alps Jungfrau-Aletsch (SAJA)
The research project explores ways in which social media and Information and Communication Technologies (ICTs) can be utilized to improve visitor flow management and to ensure sustainable development of tourism in heritage destinations. The main tasks include:
- evaluation of tourist hotspots and less visited areas in and around the SAJA; - evaluation of social media influence on visitors' behavior and tourist hotspots in and around the SAJA;
- identification of the existing tools and applications;
- identification of the methodology for the analysis of social media platforms and inclusion of the existing database;
- social media analysis;
- visualization of the analysis outcome;
- preparation of a report and the recommendations for tourism responsible in the area;
- presentation and discussion of the analysis outcome with the management and other governance bodies of the SAJA.
Presentations of the project:
1. UNESCO Chair Partner Meeting 2019: Research on Cultural and Natural Heritage and Sustainable Mountain Development (April 29-30, 2019 in Naters, Switzerland)
2. UNESCO World Heritage and Tourism class at USI-Università della Svizzera italiana (April 2019 in Lugano, Switzerland)
3. International Conference Between Overtourism and Undertourism: Implications and Crisis Management Strategies (June 26-28, 2019 in Lecce, Italy)
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Education
USI Università della Svizzera italiana
Master's degree, Master of Arts in Economics and Communication, Major in International Tourism · (2017 - 2020)
Beogradska bankarska akademija
Bachelor's degree, Banking, Insurance & Finance · (2012 - 2015)
European Business School Beograd
High School Diploma, Economics · (2006 - 2010)